5 Trends in Digital Asset Management

Digital asset management (DAM) has gone from an exclusive tool for large-scale enterprises to a component in every marketing department around the world. When DAM started, it was primarily focused on media library and the cataloging, storing, and sharing of assets that comes with it. By using and leveraging modern DAM tactics and tools, every business or organization can improve the impact of their digital content.

At this point, it should be no secret that artificial intelligence (AI) is beginning to take over every aspect of business. The trends in DAM show that AI will replace manual workloads for employees. Because DAM can automate the manual need to tag visual assets, it uses AI technology to scan content and automatically create corresponding metadata tags. This allows companies to find what they need faster while saving hours of organizing.

It is safe to say that automation will take over asset organization in marketing companies and departments. Machine learning algorithms will allow the DAM software to recommend specific assets for a specific task within a campaign or activity. The marketer can then choose the asset that works best for them either based on their own personal preference or from the analytical insight. Over time, as the DAM software learns from the data and patterns of usage, it will be able to pull more appropriate assets from the system. Automation is needed to support the digital marketers of today and the future. Without quick access to relevant digital assets, customer service and job productivity will suffer.

One of the best reasons to use a DAM tool is to optimize the overall time an organization has. A lot of companies are working to make sure that their digital assets are embedded with metadata., but it takes a while to manually complete this task. Tools and software can now predict associations between digital assets, which allows the DAM system to suggest options for metadata automatically. This means that organizations will have more precision over the level of metadata detail they can maintain in their files, allowing endless opportunities for searching and cataloging digit asset libraries.

Blockchain is important for organizations that deal with high-security data. This type of technology is said to have created the backbone to a new type of internet by allowing digital assets to be distributed but not copied. Many experts foresee blockchain as playing a key part in the digital asset exchange that occurs between marketers and their clients. This type of integration will allow users to track and record asset usage without the time-consuming task of doing it manually.

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