How we developed and why we entered the market

How it all started

Foundation of our Digital Finance agency was laid in 2013 on the basis of some industry-specific finteсh media. We published materials dedicated to payment services, cryptocurrencies and e-commerce.

Our first clients were processing companies, who asked the project team for PR services. Many of these companies strived for announcing their solutions for accepting online payments through references in industry-specific media.

As our services got traction, we were approached by various clients: banks, payment gateways, finteсh startups — and blockchain platforms, of course. This is when we decided to set up a professional communication agency Digital Finance that would specialize in PR and marketing services for projects in the field of payments and blockchain.

By the way, only Bitcoin enthusiasts knew about cryptocurrencies and blockchain back in 2013. The concepts of «fintech» and «ICO» almost did not exist. Thus, we are very proud to be not only watching the entire establishment of the industry, but also lively covering it in our media and also studying almost all the most popular business models of financial and technological companies.

Everything changed in 4 years

The global volume of investment in finteсh projects amounted to $3.2 bln in Q1 2017. Such figures were provided by the consulting company KPMG, which estimated the total volume of venture investments, as well as mergers and acquisitions in the finteсh industry.

Since 2014, projects from various business fields have raised $1.8 bln through the ICO — crowdfunding from cryptocurrency market participants. Of this, the companies raised $1.4 bln from May to August 2017.

Our agency has been working at the blockchain market since March 2017. We arranged several tokensales campaigns using the Waves platform technology.

Public tokensale, is the procedure for raising funds through cryptocurrency. Essentially, it is investment from individuals shifted to cryptoworld, where cryptocurrencies are most often used as investment funds: Bitcoin, Ethereum, Atom, etc. Participants receive digital assets — tokens — in exchange for invested funds.

PR. As it was said above, our story began with PR and marketing, and therefore we have a huge experience in this field. Despite the modern world being a world of technology, independent online platforms and expert blogs, we recognize the value of traditional media. That is why we pay so much attention to media relations, where we analyze the efficiency of PR campaigns while establishing relations with reporters and arranging publications on external websites. Aside from establishing relations with the media, we offer running corporate blogs, SMM (coverage and promotion of the project or company in social networks), and many other useful tools.

Marketing. Purchase of relevant traffic is one of the most important tasks, where experience in a particular highly specialized field plays a decisive role. Your contractor must be able to target the required segments, otherwise the traffic consumption will be inefficient.

Related posts:

When Bellator holds their events in San Jose, they usually put on some events that could only be classified as “hot fire”. Bellator 183 was no exception and with the some of their best fighting on…

Carrie had milky white skin and gleaming blue eyes. She was somehow balanced delicacy and power in her movements. On top of her physical charms, Carrie was the funniest person she knew. This date…

A consultoria Fierce em parceria com empresa Vult estão desenvolvendo uma linha de maquiagem inspirada em Drag Queen, feita para pessoas ousadas, como você! E por que investir nessa arte? simples a…