WHY ARE SMALL BUSINESSES BUILDING MOBILE APPS? AND ARE THEY IMPORTANT?

With the increase in total internet usage across all devices, Android OS has crossed Microsoft Windows as the leading OS globally. This win of Android deeply reflects on the progress made in the developing markets and also a reflection of mobile phones being used as the dominant platform across the globe. The use of mobile apps in small businesses is still a unique idea. But small business is moving rapidly to make a mobile app.

A number of small businesses that have a mobile app are expected to jump to a 67% rise by the end of 2017. With businesses slowly adapting and catching up with the changes in time and technology we are witnessing more and more businesses shifting focus to technology as a commonplace to conduct business. The reason why small businesses are racing to build a mobile app is quite simple; they want to improve their business.

Industry experts and data has pointed out that using a mobile app can enhance customer service and return on investment (ROI). These are the sole reasons and features any small business right now is looking for in a mobile app. They are shifting with time as they bear witness to examples made by other companies. Businesses run by younger owners or managers are seen to be keener on developing a mobile app while using in-house resources to build these apps instead of external resources.

Mobile apps for small business hasn’t grown to its full potential yet. The market is still in the stages of maturing, but if a small business does not have a mobile app then they are running behind. Taking advantage of the market while it is still in the process of maturing could bear fruits for small business. This will simply allow businesses to gain the best of mobile apps and its features that are improved customer service and solid ROI. It is imperative to have a strategy in mind before you get a mobile app developed. Follow the trends of the market carefully and study the competition. It is only when you have your strategy in place can you gain the edge over your competition.

App development does not come cheap. Many small businesses are choosing to go with in-house production, this does allow more freedom and leverage but also means dedicating a large amount of investment. Bringing on a development and design agency or a freelancer would help fasten and smoothen the process. This would come with experience and expertise of the trends and knowledge in the market.

A mobile app will not guarantee more customers or more business, but it is a better way of connecting with your customers and making sure they are provided with quality service. The main focus of small business should be on improving customer experience and satisfaction by providing them with a mobile application to ease the flow of their search.

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